I was checking out a series of Allianz Life Insurance ads and was struck by the similarity with Exotica’s Mothers Day ads campaign. Exotica is a Lebanese flower specialist and they launched in 2008 a successful campaign for Mother’s day entitled “For the good and the bad, thank you Mom”. After the local community expressed […]
Huggies Brazil created the first connected diaper and they called it “Huggies TweetPee”. The concept consists of placing a humidity sensor on babies diapers that would notify parents about “leaks” through a smartphone app. There are three main purposes behind TweetPee: Monitoring “humidity levels” of your babies diapers, organizing your diapers stock (specially if you […]
UNICEF Sweden recently released its latest ad to raise funds for their children polio vaccination campaign. This spot reminds us, that liking the NGO’s Facebook page does not save live and that even if the page is expected to reach 200,000 likes this summer, it does not necessarily mean that the poor kids in the […]
I am a big fan of Pixar’s animation movies. Along with the release of “Brave” few days ago, which I haven’t seen yet but will do as soon as possible, the studio announced their next movie: “Monsters University” (2013). This prequel for Monsters Inc. (2001) bring us back to the university life of Mike and […]
While P&G celebrated mothers in its 2012 Olympic games ad, Volkswagen did the same for fathers. In its latest Polo advertisement, VW showed the great role of a dad to keep his children safe. Moms are emotional and Dads are tough. Polo. Small but tough.
Since the release of the first full length Disney movie in 1937, Snow White and the Seven Dwarfs, the studio released a lot of other classical movies much appreciated not only by children but also by teens and adults. Disney, which is often associated with fun, dream and happiness in people’s mind, is not that […]
The JR Express 