A mix of motivation, strength and resilience. This is what I feel each and every time I watch Johnnie Walker’s 2014 #KeepWalkingLebanon campaign. What an inspiring campaign for all the Lebanese citizens! It’s the story of a flame rooted in the ground that keeps burning in the face of all the storms trying to take over the cedars land. […]

Lebanese Blogs

We all have our morning routine. Those things you like to do before starting your day. Checking LebaneseBlogs.com is one of those things I do! It is a Lebanese blog aggregator so in other words it gathers the posts of all the Lebanese blogs in one place. You will see all those articles in a chronological […]

You Got A Gift - Online Gift Card Mall

Gift cards are sometimes quite handy when looking for a gift. Some may argue it makes a gift a bit less personal and consider it a “lazy” option but, at least you are letting the receiver chose his/her gift him/herself. Yougotagift.com is an online mall for gift cards in the Middle East. Operating in Lebanon, Qatar […]

Save The Music - Save The Cedars

I had no idea that trees generate their own beat! Derek Sherley, a bioacoustic engineer, and his team were apparently able to extract rhythm out of Lebanese cedars in the Barouk forest. I don’t really know how they did it but apparently it is authentic. Those raw beats were then used by Ribal Rayess (DJ […]

Mea New Menu

My latest Middle East Airlines flight from Beirut to London turned out to be much more interesting than expected: The Lebanese airline just released a brand new design for their inflight menu! You may wonder why a new plane menu would make a flight more exciting. Well, MEA is maybe not the best airline in […]

The Grandparents Frame Johnsons Baby

Johnsons Baby Middle East are running an interesting campaign entitled “The Grandparents Frame“. It’s based on the following insight: In the Middle East, a lot of people leave their country to live abroad but, grandparents usually stay home and thus, don’t really see their grandchildren growing. Of course today, with the technology advancements it’s less and less […]

Red Bull Can You Make it

Red Bull just launched its new campaign “Can You Make It?”. It’s a real life challenge defying 100 teams of students from 27 countries around the world to make it to Berlin using Red Bull cans as their only currency. Teams can choose various starting points in Europe and have to pass by six predefined […]