Beldent Chewing Gum Experiment

Beldent, a chewing gum brand, ran a social experiment in October 2013 at the Museum of Contemporary Art of Buenos Aires. The public faced sets of identical twins. There was always one chewing a Beldent gum and the other wasn’t chewing at all. People were asked to answer questions about social status like “Which one […]

Dodge Dart Ad

After the Volkswagen Polo Dad commercial, here is a new car ad for The JR Ad Selection. The new  Dodge Dart ad take you through its construction process  which is, I think, a quiet good idea (I don’t really like simple product-focused ads). What’s interesting in this ad is the storytelling style that reminds us […]

Le Miroir

Enjoy this short movie directed by Antoine Tinguely and Laurent Fauchère showing the whole life of a man through a mirror. Very creative idea 🙂

Getting Lost

Here is an infographic essay by Lost Conversation to show the meaning of life. A well done animation synchronized with some cool music by SARC:O and an interesting motto: Getting Lost Is The Only Way To Find Your Path. I believe that each individual will interpret details differently depending on his/her perception of life. Enjoy […]

Roads For Life Graduation Ceremony

One year after the tragic death of the young Talal Kassem, Roads For Life celebrated the graduation of the first class of doctors who underwent the ATLS course through the special fund created by the organization. This course, ensure a training for doctors specialized in ER medicine in order to increase the chances of survival […]