BLAZE Bicycle Laserlight

Bicycles are a really nice transportation mode letting you enjoy your commute while staying fit. However, in addition to the fact that it is not the best option for bad weather days, cycling on the road can be quite dangerous. One of the main safety issues is low visibility specially at night.┬áThat’s why Emily Brooke […]

Shoulder Poke Volkswagen

You all know the classic shoulder poke joke, when you tap someone’s opposite shoulder and act as if it wasn’t you. Well, Volkswagen Spain used this joke to promote the efficiency of their Side Assist cars feature. The Side Assist feature consist of a flash light on the car’s side mirrors that blinks when you […]

BIC 4 Colours Feature

The BIC 4-Color ballpoint pen is definitely a classic in the world of school supplies. Many of you owned at some point or still owns a BIC 4-Color pen but, have you ever wondered what was going on inside? I’m sure you did! In their latest campaign, set to be launched on March 4th, BIC […]

Sand Glass Feature

Thanva Tivawong, a Thai designer, created a new LED hourglass design for traffic lights. Based on the same basic concept of worldwide traffic lights, this new design project entitled “Sand Glass” uses a more time-detailed approach. Do you like “Sand Glass”? Is there any negative factors related to the hourglass design you would think about? […]