Unicef Likes Don't Save Lives

UNICEF Sweden recently released its latest ad to raise funds for their children polio vaccination campaign. This spot reminds us, that liking the NGO’s Facebook page does not save live and that even if the page is expected to reach 200,000 likes this summer, it does not necessarily mean that the poor kids in the […]

Facebook Ads

Last month, I won a coupon of 25$ worth of Facebook ads after participating to a webinar organized by Facebook entitled: Marketing Bootcamp which was very interesting by the way. I learned some new stuff, made sure I understood well the basics of Facebook marketing and got a better understanding of some concepts that were […]