You may have seen the video of those three French girls grabbing random guys’ balls on the street to raise funds for male cancers research. Well, apparently few years ago, in 2011, some advertisers went further to raise awareness about this same cause. Maybe a bit too far. This beautiful female model, Rhian Sungden, starts […]
Khoury Home, one of the biggest retail store in Lebanon, launched its latest marketing campaign to promote their latest credit payment offer: They opted for the viral marketing advertisement. A video entitled “Mashkal at Khoury Home” (Arabic translation for “Fight”) was published today, February 6th, on YouTube. The plot-line is simple and reflects the local […]
After the Volkswagen Polo Dad commercial, here is a new car ad for The JR Ad Selection. The new Dodge Dart ad take you through its construction process which is, I think, a quiet good idea (I don’t really like simple product-focused ads). What’s interesting in this ad is the storytelling style that reminds us […]
Enjoy this short movie directed by Antoine Tinguely and Laurent Fauchère showing the whole life of a man through a mirror. Very creative idea 🙂
I did a selection of three ads from Arab magazines: One in which you will find a man and a woman, another one in which you will see only men from different ethnicities and the last one include only women. By analyzing those ads I went over different issues of the advertising industry: The first […]
The JR Express 