JCDecaux Google Street View Campaign

JCDecaux is one of, if not the, leading company for out-of-home advertising. They just launched new digital features and billboard technologies and their office in Belgium wanted to make big local advertisers aware of those new services. BBDO Belgium came up with a great campaign for JCDecaux: They sent unpaid invoices to big brands who already placed ads […]

Mea New Menu

My latest Middle East Airlines flight from Beirut to London turned out to be much more interesting than expected: The Lebanese airline just released a brand new design for their inflight menu! You may wonder why a new plane menu would make a flight more exciting. Well, MEA is maybe not the best airline in […]

The Grandparents Frame Johnsons Baby

Johnsons Baby Middle East are running an interesting campaign entitled “The Grandparents Frame“. It’s based on the following insight: In the Middle East, a lot of people leave their country to live abroad but, grandparents usually stay home and thus, don’t really see their grandchildren growing. Of course today, with the technology advancements it’s less and less […]

First Snog First Kiss Parody

You have most probably watched or seen on your timeline the First Kiss video. That experience for which they get a bunch of people who don’t know each other, assign couples and ask them to kiss for the first time. For some reason this video is going viral but, I personally don’t see anything very […]

Red Bull Can You Make it

Red Bull just launched its new campaign “Can You Make It?”. It’s a real life challenge defying 100 teams of students from 27 countries around the world to make it to Berlin using Red Bull cans as their only currency. Teams can choose various starting points in Europe and have to pass by six predefined […]

Apotek Hair Ad Subway

Apotek Hjärtat, a Swedish pharmacy chain, installed interactive billboards in a Stockholm subway station: The ad shows a woman whose hair get blown away as the train passes. The campaign’s objective is to promote the pharmacy’s new hair products line. A part from being interactive and creative, the promo is also consistent with and reinforces the […]

Vileda Lebanon Women Sexist Campaign

Dear Vileda Lebanon, As a sponsor of the Lebanese movie Neswen, you recently launched a campaign entitled: “La Yindaf Lebnen… Salmou Lal Neswen” (In English: For Lebanon To Get Cleaner… Let Women Handle It…”). So, I was wondering: Do you really believe cleaning is only made for women? As a teaser for this campaign you posted […]