Fireworks Inspired Ad - Leo Brunett and McDonald's

I stumbled upon a Leo Burnett + McDonald’s ad celebrating the latest award they received at Cannes for the¬†Creative Marketer of the Year. The visual entitled ‘Fryworks’ shows fireworks made of McDonald’s fries. It¬†directly reminded me of a Barilla new year ad I posted on my Facebook page some time ago! The resemblance is striking. […]

Mc Do Burger Feature

Why Does McDonald’s Burgers Look Different In Ads Than In Store? The answer is brought to you in the video below by Hope Bagozzi, Director of Marketing at McDonald’s Canada. This is part of an interesting PR approach by the famous fast food chain entitled Your Questions through which anyone can send a question to […]