Yekaterinburg is the fourth biggest Russian city in terms of population and it has a very poor quality of roads. Citizens and local media often complain about road holes but it has never shown efficiency. Ura.ru a local website decided to push it further and got street art artists to paint the faces of the governor, the mayor and the vice mayor of the city on three different potholes. A campaign that turned out to be efficient, getting politicians to actually solve that issue.

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Arab Media Use Stats Feature

Northwestern university in Qatar published the findings of a survey about media use in the Arab world. It was conducted with around 10,000 respondents from Lebanon, Qatar, Egypt, United Arab Emirates, Tunisia, Bahrain, Saudi Arabia and Jordan. You can check all the information about this survey, its methodology and the text documents on http://menamediasurvey.northwestern.edu. You may […]

Oreo Kit Kat Tic Tac Toe

When Laura Ellen tweeted on March 11th that her love for chocolate made her follow both Oreo and Kit Kat on Twitter she didn’t know that this would lead to some in interesting real-time marketing moves from both brands. https://twitter.com/Laura_ellenxx/statuses/311229211274797059 This tweet inspired Kit Kat to make the first move by challenging Oreo on a […]

Today, September 19th 2012, The JR Express celebrates its second anniversary ! During this second year, there were n major changes on The JR Express but I should say that the posts quality improved a lot in terms of writing, topics, multimedia etc. I would like to thank my regular readers and supporters who, through […]

Dubstep Dispute

Those four robots can only solve their problems through Dubstep. Those of you who, like myself, love dubstep and animation, you’ll enjoy this short video 🙂 A 3D animation movie by Fluxel media to watch in HD Full Screen. .

The JR Express Censored

Here is a short video or kind of report I did as a final project for my Digital Media Literacy course at university. It tackles the issue of media censorship in Lebanon and how the web can be used to overcome it. Here is the list of some ideas covered in the report: • Arab […]