Vileda Lebanon Women Sexist Campaign

Dear Vileda Lebanon, As a sponsor of the Lebanese movie Neswen, you recently launched a campaign entitled: “La Yindaf Lebnen… Salmou Lal Neswen” (In English: For Lebanon To Get Cleaner… Let Women Handle It…”). So, I was wondering: Do you really believe cleaning is only made for women? As a teaser for this campaign you posted […]

PooPouri Girls Dont Poop

Men live in an (illusionary) world in which girls don’t poop or fart! PooPouri released few weeks ago an ad that gives another version of the girls’ poop myth. PooPouri is a great innovative product to fight bad toilet smells, it is so cool I’m sure most you would think the ad is a joke. […]

Renault Va Va Voom

In their latest campaign for the Clio model, Renault UK decided to let test drivers live a sexy French experience in the UK: Unsuspecting guys and girls were invited by a salesman to test drive the new car and it all starts when they are asked to try the “Va Va Voom” button available on […]

Mr. M Store 3

I was invited last Sunday to the opening of a new concept store for men in Beirut: Mr. M. Founded by my friend Mira Kassar, Mr. M is a 120 square meter store in Downtown Beirut “offering an exceptional retail experience and revitalizing the Beirut shopping scene, while presenting the best in men’s fashion, accessories, […]

Romance Intimi Magazine Ad

I did a selection of three ads from Arab magazines: One in which you will find a man and a woman, another one in which you will see only men from different ethnicities and the last one include only women. By analyzing those ads I went over different issues of the advertising industry: The first […]