I was checking out a series of Allianz Life Insurance ads and was struck by the similarity with Exotica’s Mothers Day ads campaign. Exotica is a Lebanese flower specialist and they launched in 2008 a successful campaign for Mother’s day entitled “For the good and the bad, thank you Mom”. After the local community expressed […]
After the Huggies TweetPee creation, the diapers brand just introduced its new belt to let fathers feel what it’s like to be pregnant. How does it work? The pregnant mom wears a belt equipped with sensors sending signals to another one worn by her husband. The dad’s belt will reproduce the exact same sensations. A […]
To celebrate Mother’s Day 2013, Twitter just published a funny public service announcement video pushing their users to call their mom for the occasion rather than dropping them a tweet. In today’s connected world, a social network producing a video asking people to disconnect sometimes and have more personal communication with their entourage maybe considered […]
While P&G celebrated mothers in its 2012 Olympic games ad, Volkswagen did the same for fathers. In its latest Polo advertisement, VW showed the great role of a dad to keep his children safe. Moms are emotional and Dads are tough. Polo. Small but tough.
The JR Express 