Red Bull just launched its new campaign “Can You Make It?”. It’s a real life challenge defying 100 teams of students from 27 countries around the world to make it to Berlin using Red Bull cans as their only currency. Teams can choose various starting points in Europe and have to pass by six predefined […]
Three girls meet in the streets of Paris with one goal in mind: Raising money for male’s cancers like the testicular and the prostate ones. 10 Euros are donated each time they grab a man’s balls. And guess what? This is all sponsored by Handy a hand gel manufacturer as part of a CSR campaign. […]
UNICEF Sweden recently released its latest ad to raise funds for their children polio vaccination campaign. This spot reminds us, that liking the NGO’s Facebook page does not save live and that even if the page is expected to reach 200,000 likes this summer, it does not necessarily mean that the poor kids in the […]
It all started with Heinken (Italy) in October 2009, when the famous beer company teamed with many girlfriends, bosses and professors to push their boyfriends, employees and students to watch a classic music concert on the night of the Champions League game opposing Real Madrid and AC Milan. It is only 15 minutes after the […]
For those who regularly read my blog posts, you already know that Apple is one of my “Love marks” and here is a post about their latest “promotion”. Since its creation, Apple’s App store users downloaded more than 24.9 billion apps and now that it’s going to hit 25 billion downloads, Apple decided to give […]
There are lots of record labels in the music industry, but when you go through each one of them you will realize that few companies that owns most of the labels dominate this business industry. You can’t be a serious music fan and resist to this domination and you will clearly see the differences between […]
The JR Express 