Red Balloon is an English language learning center in Brazil for kids. In their latest campaign by Ogilvy Brazil, brazilian kids spotted many celebrities tweets with English misspellings and replied from the Red Balloon account presenting themselves, correcting the mistake(s) and attaching a picture of them.
To celebrate Mother’s Day 2013, Twitter just published a funny public service announcement video pushing their users to call their mom for the occasion rather than dropping them a tweet. In today’s connected world, a social network producing a video asking people to disconnect sometimes and have more personal communication with their entourage maybe considered […]
The famous French humorist Remi Gaillard known for his amazing pranks released his latest video as a campaign to promote his twitter account @nqtv. Gaillard wears a Twitter blue bird costume and starts following random people on the streets. He even followed two police agents. What if people could “follow” you in real life? Watch […]
On Monday April 15th, two bombs exploded next to the finish line of the Boston Marathon. Two suspects were identified: Tamerlan Tsarnaev, 26, and his younger borther Dzhokar, 19. Boston police led an extensive manhunt in the city during the past few days which led to the killing of the elder brother and the capture […]
UPDATE: The title of this article was changed from the present tense to the past following a discussion with the General Manager of Virgin Radio Lebanon in the comment section of this post. The radio management took in consideration those three points and offered some additional insights. I invite you all to check this discussion […]
When Laura Ellen tweeted on March 11th that her love for chocolate made her follow both Oreo and Kit Kat on Twitter she didn’t know that this would lead to some in interesting real-time marketing moves from both brands. https://twitter.com/Laura_ellenxx/statuses/311229211274797059 This tweet inspired Kit Kat to make the first move by challenging Oreo on a […]
It’s been two years since the last redesign of Facebook and now the time has come for a newly redesigned News Feed! The most popular social network is giving a new look to what is called the News Feed where you can see all the content related to your friends, pages you’re connected to and […]
. My dear readers, This is my 100th blogpost and for the occasion I’d like to get your opinion on The JR Express and what I should improve 🙂 Please post a comment on this blogpost and express freely your opinion about the blog. If you prefer to do this by e-mail you can send […]
Pankaj Gupta, an engineer working at Twitter.com, announced today in a tweet that the two Twitter sections, “Search” and “Discovery”, will change tomorrow! What do you think we should expect?
The JR Express 
Facebook Makes It Easier To Run Promotions On Pages
In case you didn’t know, Facebook implemented a while ago lots of rules and regulations for promotions on pages forbidding, for instance, the classical “likes” competitions. Well, here is a good news to all the social media marketeers and community managers: You are now allowed to run competitions on your page’s timeline and use Facebook […]