Audi just launched eKurzinfo (e-short info in English), a mobile app to replace your car owner’s manual that usually remains untouched somewhere in your car. And here you would wonder: Why invest in improving something we barely use? Well, because we don’t use the manual for the only reason that it’s bulky and are never […]
When Laura Ellen tweeted on March 11th that her love for chocolate made her follow both Oreo and Kit Kat on Twitter she didn’t know that this would lead to some in interesting real-time marketing moves from both brands. https://twitter.com/Laura_ellenxx/statuses/311229211274797059 This tweet inspired Kit Kat to make the first move by challenging Oreo on a […]
Have you ever witnessed a manhunt? What if you were the one being hunted? The latest Nivea campaign, Nivea StressTest, consist of a creative candid camera operation at Hamburg’s airport: “People waiting in an airport lounge, set up by their friends, each discovered that they were at the centre of an extensive manhunt, on the […]
The JR Express 