Norwegian PM Taxi

Norway will be holding elections this coming Fall and the actual Prime Minister, Jens Stoltenberg (Labour Party),¬†decided to drive a taxi to meet and discuss with citizens as he is running for a second mandate. Why would he do that? First, because it is a great way to listen to citizens and get close to […]

Bashar Assad Instagram

The actual Syrian president, Bashar Al Assad, joined Instagram (@syrianpresidency) on July 24th. Syria has witnessed a civil war ¬†for more than 2 years now and it seems the president’s team have got some time to create and manage an Instagram account. This means they believe they can achieve quite interesting political objectives through this: […]

BIC 4 Colours Feature

The BIC 4-Color ballpoint pen is definitely a classic in the world of school supplies. Many of you owned at some point or still owns a BIC 4-Color pen but, have you ever wondered what was going on inside? I’m sure you did! In their latest campaign, set to be launched on March 4th, BIC […]

Mc Do Burger Feature

Why Does McDonald’s Burgers Look Different In Ads Than In Store? The answer is brought to you in the video below by Hope Bagozzi, Director of Marketing at McDonald’s Canada. This is part of an interesting PR approach by the famous fast food chain entitled Your Questions through which anyone can send a question to […]