Apotek Hair Ad Subway

Apotek Hjärtat, a Swedish pharmacy chain, installed interactive billboards in a Stockholm subway station: The ad shows a woman whose hair get blown away as the train passes. The campaign’s objective is to promote the pharmacy’s new hair products line. A part from being interactive and creative, the promo is also consistent with and reinforces the […]

LG G2 Prank Fake

After the LG Ultra Reality TV prank that looked a bit fake, the South Korean company did a new “prank” to promote its new smartphone the LG G2. A huge box placed somewhere in France pushes you to place your phone to improve its performance. Suddenly, you see a weird guy in a box totally […]

Apple Mountain Lion Overview

Today, Apple announced its new PC operating system that will be available this summer: Mountain Lion (OS X 10.8). It is an implementation of their iOS (Apple’s operating system for iPhone, iPad and iPods) on Macs and the company makes it clear on their website: “Inspired by iPad. Re-Imagined for Mac”. After the launch of […]