You have most probably watched or seen on your timeline the First Kiss video. That experience for which they get a bunch of people who don’t know each other, assign couples and ask them to kiss for the first time. For some reason this video is going viral but, I personally don’t see anything very […]
Few weeks ago, British Airways (BA) placed a very creative interactive billboard in Piccadilly Circus, London. The #LookUp digital billboard shows a kid interacting in real-time with BA planes flying over. It will also tell you which flight it is. A great marketing move that tackles one of the actual trend in the industry: Real-time […]
When Laura Ellen tweeted on March 11th that her love for chocolate made her follow both Oreo and Kit Kat on Twitter she didn’t know that this would lead to some in interesting real-time marketing moves from both brands. https://twitter.com/Laura_ellenxx/statuses/311229211274797059 This tweet inspired Kit Kat to make the first move by challenging Oreo on a […]
Few days ago, Nissan Lebanon launched its latest campaign entitled “Suggest An Arrest”. On March 2nd 2013, the “Nissan Police” squad raided Uruguay street popular for its bars and nightlife activity to bust suspected drunk drivers. They randomly spotted suspects in bars, made them go through funny drinking tests (Dancing Gangnam style following a straight […]
The JR Express 