BLAZE Bicycle Laserlight

Bicycles are a really nice transportation mode letting you enjoy your commute while staying fit. However, in addition to the fact that it is not the best option for bad weather days, cycling on the road can be quite dangerous. One of the main safety issues is low visibility specially at night.┬áThat’s why Emily Brooke […]

Yekaterinburg is the fourth biggest Russian city in terms of population and it has a very poor quality of roads. Citizens and local media often complain about road holes but it has never shown efficiency. Ura.ru a local website decided to push it further and got street art artists to paint the faces of the governor, the mayor and the vice mayor of the city on three different potholes. A campaign that turned out to be efficient, getting politicians to actually solve that issue.

Emma Way Tweet

Emma Way (@EmmaWay20) was driving her car on May 19th when she hit a cyclist, Toby Hockley, participating in the Boudicca Sportive race (a cycling event). It seems like the car driver was more concerned about how road cyclists annoyed her so she bragged about the incident on Twitter: Definitely knocked a cyclist off his […]

Headlight Message Thai Health

Statistically, car accidents happen mostly at night, that’s why BBDO Thailand targeted cars headlight in their latest campaign for the Thai Health Promotion Foundation. A quite creative idea that consist of placing silhouette stickers on car’s headlight in active nightlife areas to get the driver’s attention. Check it out: