Waiting for a pedestrian traffic light is all about fighting the temptation to cross while it’s still red. Smart and BBDO Germany came up with a solution to make the wait more entertaining…
Yekaterinburg is the fourth biggest Russian city in terms of population and it has a very poor quality of roads. Citizens and local media often complain about road holes but it has never shown efficiency. Ura.ru a local website decided to push it further and got street art artists to paint the faces of the governor, the mayor and the vice mayor of the city on three different potholes. A campaign that turned out to be efficient, getting politicians to actually solve that issue.
New year’s eve is approaching and I wanted to share with you this creative awareness campaign by Kunhadi a Lebanese NGO fighting for roads safety in the country. . . Check also the prints: Translation: Your parents will stay up late on New Year’s Eve … Till you get back . . Feel free to […]
One year after the tragic death of the young Talal Kassem, Roads For Life celebrated the graduation of the first class of doctors who underwent the ATLS course through the special fund created by the organization. This course, ensure a training for doctors specialized in ER medicine in order to increase the chances of survival […]
Talal Kassem, a 17 years old boy, paid with his life the price of crossing the street. He was hit by a car on his way to school on October 19th, 2010 in Beirut. After this tragic event, Talal’s family undertook many initiatives to improve citizens’ safety on the Lebanese roads with the support of […]