Waiting for a pedestrian traffic light is all about fighting the temptation to cross while it’s still red. Smart and BBDO Germany came up with a solution to make the wait more entertaining…
Steve Jobs announced the first Mac in 1984 at the Flint Center in Cupertino California. Thirty years later, Tim Cook announced the iPhone 6 and 6 Plus, the Apple Watch and Apple Pay on this same stage!
To promote its new mobile security software, Norton is presenting seven fictional characters, letting the public hack into those people’s phones and access texts, e-mails, pictures and bank statements. Leo Burnett Chicago, the agency behind this great idea, has developed a creative multi-screen experience: It all starts by going to enjoyyourprivacy.com on desktop then mobile, […]
I blogged last month about this innovative Poo-pouri odour-eliminator spray. Now, let me introduce you this new product that’s already available in the US: Coin. Coin is a card like any other swipe-able one and it can be used as any debit, credit or similar card. You don’t need anymore to walk around with all […]
The guys at RatedRR decided to test the robustness of the new iPhone 5S by shooting the device with a 50 calibre rifle. You will be impressed to see that the shot would only cause a hole in the Apple smartphone rather than turning it into pieces. Well, of course, after a second shot (from […]
After the LG Ultra Reality TV prank that looked a bit fake, the South Korean company did a new “prank” to promote its new smartphone the LG G2. A huge box placed somewhere in France pushes you to place your phone to improve its performance. Suddenly, you see a weird guy in a box totally […]
Audi just launched eKurzinfo (e-short info in English), a mobile app to replace your car owner’s manual that usually remains untouched somewhere in your car. And here you would wonder: Why invest in improving something we barely use? Well, because we don’t use the manual for the only reason that it’s bulky and are never […]
I had the chance to collaborate with LG for the launch of their smartphone LG Optimus G. They were kind enough to offer me the phone so I can try it, review it here on The JR Express and be part of a panel during an event in Beirut on May 30th 2013. I selected […]
Huggies Brazil created the first connected diaper and they called it “Huggies TweetPee”. The concept consists of placing a humidity sensor on babies diapers that would notify parents about “leaks” through a smartphone app. There are three main purposes behind TweetPee: Monitoring “humidity levels” of your babies diapers, organizing your diapers stock (specially if you […]
On October 4th 2011 everyone was expecting the release of the iPhone 5 at the “Let’s Talk iPhone” conference, when Apple announced the iPhone 4S. Well, the iPhone 5 was scheduled for 2012 and here are the main features of the newest Apple smartphone along with the main iOS 6 features: iPhone 5 Features: Completely […]
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