Actor Sacha Baron Cohen released an Apple parody to promote his new movie.
Is it a good marketing strategy?
Few days ago, Burger King announced on their social media accounts that the fast food chain is now called Fries King. The logo and color palette would remain the same as they are just replacing “Burger” with “Fries”. This is most probably a marketing stunt to promote their latest product launch: The Satisfries. Those new […]
Some Italian teens who were part of a church group had the chance to meet Pope Francis and convinced him to take a “Selfie” picture with him. They tweeted the picture which, naturally, caught the attention of the “Twittosphere” and made the snap go viral on the web. That cool move is not surprising coming […]
McDonald’s Lebanon (@McDonaldsLeb) invited an Israeli citizen, Jeremie Berrebi (@jberrebi), to have a McCafe this morning on Twitter. To make this clear: This is not a political post, this is about a social media failure. Listening is very important in the digital world and it should be part of your social media strategy. However, this […]
In case you didn’t know, Facebook implemented a while ago lots of rules and regulations for promotions on pages forbidding, for instance, the classical “likes” competitions. Well, here is a good news to all the social media marketeers and community managers: You are now allowed to run competitions on your page’s timeline and use Facebook […]
While its name may let you think it has something to do with Excel, Spreadsheets is a mobile app to measure your sex performance. Apparently, by tracking loudness and movement, the app will give you “accurate” stats about endurance, thrusts and decibel peaks. I am not sure though about the integration of social media but, […]
The actual Syrian president, Bashar Al Assad, joined Instagram (@syrianpresidency) on July 24th. Syria has witnessed a civil war for more than 2 years now and it seems the president’s team have got some time to create and manage an Instagram account. This means they believe they can achieve quite interesting political objectives through this: […]
Emma Way (@EmmaWay20) was driving her car on May 19th when she hit a cyclist, Toby Hockley, participating in the Boudicca Sportive race (a cycling event). It seems like the car driver was more concerned about how road cyclists annoyed her so she bragged about the incident on Twitter: Definitely knocked a cyclist off his […]
To celebrate Mother’s Day 2013, Twitter just published a funny public service announcement video pushing their users to call their mom for the occasion rather than dropping them a tweet. In today’s connected world, a social network producing a video asking people to disconnect sometimes and have more personal communication with their entourage maybe considered […]
The JR Express 