Unicef Likes Don't Save Lives

UNICEF Sweden recently released its latest ad to raise funds for their children polio vaccination campaign. This spot reminds us, that liking the NGO’s Facebook page does not save live and that even if the page is expected to reach 200,000 likes this summer, it does not necessarily mean that the poor kids in the […]

Arab Media Use Stats Feature

Northwestern university in Qatar published the findings of a survey about media use in the Arab world. It was conducted with around 10,000 respondents from Lebanon, Qatar, Egypt, United Arab Emirates, Tunisia, Bahrain, Saudi Arabia and Jordan. You can check all the information about this survey, its methodology and the text documents on http://menamediasurvey.northwestern.edu. You may […]

Social Media Tsarnaev Brothers

On Monday April 15th, two bombs exploded next to the finish line of the Boston Marathon. Two suspects were identified: Tamerlan Tsarnaev, 26, and his younger borther Dzhokar, 19. Boston police led an extensive manhunt in the city during the past few days which led to the killing of the elder brother and the capture […]

FireMe! Feature

FireMe! is an online tool that aggregates all the tweets that could get someone to lose his job. The section entitled “They Want” presents four categories: The first one is for “Haters” and include tweets that express hate towards the job or the boss. Second is “Horrible Bosses” for those who verbally attack their bosses […]

Marks Homepage

The first website built by the man who created Facebook, Mark Zuckerberg, is believed to be entitled Mark’s Homepage and saw the light in 1999 when Zuckerberg was only 15 years old. On his page, Zuckerberg had many sections: A java drawing tool, a tool that shows connections between people entitled “The Web” which seems […]

Virgin Radio Lebanon Facebook Page

UPDATE: The title of this article was changed from the present tense to the past following a discussion with the General Manager of Virgin Radio Lebanon in the comment section of this post. The radio management took in consideration those three points and offered some additional insights. I invite you all to check this discussion […]

Oreo Kit Kat Tic Tac Toe

When Laura Ellen tweeted on March 11th that her love for chocolate made her follow both Oreo and Kit Kat on Twitter she didn’t know that this would lead to some in interesting real-time marketing moves from both brands. https://twitter.com/Laura_ellenxx/statuses/311229211274797059 This tweet inspired Kit Kat to make the first move by challenging Oreo on a […]

ArabNet Beirut 2013

In a session entitled Research And Case Studies in Social Media, ArabNet brought together representatives from four different regional social media agencies to present case studies resulting from their works with their clients. Here is what we have to keep in mind from those presentations: . Fadi Khater (Netizency) and Fadi Malas (Just Falafel) In […]

Amex Twitter

Amex Sync on Twitter is the latest payment innovation by American Express (Amex): You can now save on your purchases or even make a purchase by simply tweeting special hashtags. Here is how it works: First you sync your Amex online account with your personal Twitter account at sync.americanexpress.com/twitter. Then stay connected to the American […]

Nissan Suggest An Arrest

Few days ago, Nissan Lebanon launched its latest campaign entitled “Suggest An Arrest”. On March 2nd 2013, the “Nissan Police” squad raided Uruguay street popular for its bars and nightlife activity to bust suspected drunk drivers. They randomly spotted suspects in bars, made them go through funny drinking tests (Dancing Gangnam style following a straight […]