Gift cards are sometimes quite handy when looking for a gift. Some may argue it makes a gift a bit less personal and consider it a “lazy” option but, at least you are letting the receiver chose his/her gift him/herself. Yougotagift.com is an online mall for gift cards in the Middle East. Operating in Lebanon, Qatar […]
Why Does McDonald’s Burgers Look Different In Ads Than In Store? The answer is brought to you in the video below by Hope Bagozzi, Director of Marketing at McDonald’s Canada. This is part of an interesting PR approach by the famous fast food chain entitled Your Questions through which anyone can send a question to […]
Khoury Home, one of the biggest retail store in Lebanon, launched its latest marketing campaign to promote their latest credit payment offer: They opted for the viral marketing advertisement. A video entitled “Mashkal at Khoury Home” (Arabic translation for “Fight”) was published today, February 6th, on YouTube. The plot-line is simple and reflects the local […]
I was invited last Sunday to the opening of a new concept store for men in Beirut: Mr. M. Founded by my friend Mira Kassar, Mr. M is a 120 square meter store in Downtown Beirut “offering an exceptional retail experience and revitalizing the Beirut shopping scene, while presenting the best in men’s fashion, accessories, […]
“CHOUCHIC.com offers high-end brands, exclusive customer care, and a modern shopping experience for members only, breaking the barrier between in-store retail and on-line shopping dedicated to the Middle East. The website combines discounted luxury items with the ultimate must haves from top international brands introduced daily for a limited time of one week only.” – Chouchi.com […]
The JR Express 