Heineken Carol Karaoke

You may have seen the different beers friendship tests on The JR Express. This time Heineken decided to test people’s courage or willingness to be filmed singing and get broadcasted around New York City. They turned a private karaoke room into a TV studio and everything was broadcasted live in the Jumbotron (a basketball stadium), […]

Get Naked Condom Ad

Four Seasons Condoms, recently launched its Get Naked campaign that has reportedly been banned from TV airing by the local (Australian) authorities for being “too sexy”. The TV spot basically shows a young couple purchasing condoms in a pharmacy when the sales team invite them to try the condoms before buying them. After an in-store […]

LG Ultra HD Prank

After the “selfie” picture of the pope went viral, it is now the turn of the latest LG prank/ad. To promote the impressive HD quality of its Ultra HD TV, LG “pranked” job applicants in Chile attending interviews by replacing a window with the TV. The actual cityscape view was streamed on TV except that […]

Arab Media Use Stats Feature

Northwestern university in Qatar published the findings of a survey about media use in the Arab world. It was conducted with around 10,000 respondents from Lebanon, Qatar, Egypt, United Arab Emirates, Tunisia, Bahrain, Saudi Arabia and Jordan. You can check all the information about this survey, its methodology and the text documents on http://menamediasurvey.northwestern.edu. You may […]

The Power Of Tires Lebanon - Video Screenshot

Lately, in Lebanon burning tires became a tradition in a country where you protests are a daily activity. Caustik.tv created a satirical campaign entitled The Power Of The Tire and here is how they describe it: “Power of the tire is a satirical piece depicting the current political and economical situation in Lebanon. It is […]

Dodge Dart Ad

After the Volkswagen Polo Dad commercial, here is a new car ad for The JR Ad Selection. The new  Dodge Dart ad take you through its construction process  which is, I think, a quiet good idea (I don’t really like simple product-focused ads). What’s interesting in this ad is the storytelling style that reminds us […]