Some Italian teens who were part of a church group had the chance to meet Pope Francis and convinced him to take a “Selfie” picture with him. They tweeted the picture which, naturally, caught the attention of the “Twittosphere” and made the snap go viral on the web. That cool move is not surprising coming […]
McDonald’s Lebanon (@McDonaldsLeb) invited an Israeli citizen, Jeremie Berrebi (@jberrebi), to have a McCafe this morning on Twitter. To make this clear: This is not a political post, this is about a social media failure. Listening is very important in the digital world and it should be part of your social media strategy. However, this […]
Some celebrities around the world are charging businesses an impressive amount of money as a fee for promoting them via a 140-character tweet! Huffington Post released an interesting infographic in May 2013 entitled “How Much do Stars Get Paid To Tweet?”. Numbers are huge and it is not always proportional to the followers numbers: For […]
Red Balloon is an English language learning center in Brazil for kids. In their latest campaign by Ogilvy Brazil, brazilian kids spotted many celebrities tweets with English misspellings and replied from the Red Balloon account presenting themselves, correcting the mistake(s) and attaching a picture of them.
Emma Way (@EmmaWay20) was driving her car on May 19th when she hit a cyclist, Toby Hockley, participating in the Boudicca Sportive race (a cycling event). It seems like the car driver was more concerned about how road cyclists annoyed her so she bragged about the incident on Twitter: Definitely knocked a cyclist off his […]
To celebrate Mother’s Day 2013, Twitter just published a funny public service announcement video pushing their users to call their mom for the occasion rather than dropping them a tweet. In today’s connected world, a social network producing a video asking people to disconnect sometimes and have more personal communication with their entourage maybe considered […]
FireMe! is an online tool that aggregates all the tweets that could get someone to lose his job. The section entitled “They Want” presents four categories: The first one is for “Haters” and include tweets that express hate towards the job or the boss. Second is “Horrible Bosses” for those who verbally attack their bosses […]
When Laura Ellen tweeted on March 11th that her love for chocolate made her follow both Oreo and Kit Kat on Twitter she didn’t know that this would lead to some in interesting real-time marketing moves from both brands. https://twitter.com/Laura_ellenxx/statuses/311229211274797059 This tweet inspired Kit Kat to make the first move by challenging Oreo on a […]
Amex Sync on Twitter is the latest payment innovation by American Express (Amex): You can now save on your purchases or even make a purchase by simply tweeting special hashtags. Here is how it works: First you sync your Amex online account with your personal Twitter account at sync.americanexpress.com/twitter. Then stay connected to the American […]
If you want to publish an effective tweet you should set a limit of less than 140 characters and here is why. . What is an Effective Tweet? An effective tweet is one that would generate an engagement with your community (Getting retweeted and receiving replies etc.). In a ReTweet, a certain number of characters is […]
The JR Express 