
It all started with Heinken (Italy) in October 2009, when the famous beer company teamed with many girlfriends, bosses and professors to push their boyfriends, employees and students to watch a classic music concert on the night of the Champions League game opposing Real Madrid and AC Milan. It is only 15 minutes after the […]

The Facebook Pages Terms & Conditions for promotions administration were updated on August 27th, 2013. Click here to check the updated version. I can still see some competitions running on Facebook pages in which the voting mechanisms is the like feature. The most common example is photo competitions: “The picture with the highest number of […]