Nestle wants to encourage women to check their breast more often to prevent breast cancer. So they placed a camera into a woman’s bra to spot sneaky eye contacts. The concept is really nice but, the execution could’ve been better.
You may have seen the video of those three French girls grabbing random guys’ balls on the street to raise funds for male cancers research. Well, apparently few years ago, in 2011, some advertisers went further to raise awareness about this same cause. Maybe a bit too far. This beautiful female model, Rhian Sungden, starts […]
Baileys recently launched its 2013 Christmas campaign. Agency BBH London called Benjamin Millepied, choreographer for Black Swan, and director Ringan Ledwidge to create a modern version of the famous ballet: The Nutcracker. A really nice art direction, dancers from the Royal Ballet of London and a great remix of Tchaikovsky will enchant you. Marketing wise, […]
UPDATE: Video showing the highlights of the demonstration available right before the end of the article. We all know that women’s right is an important issue in the Arab world and although Lebanon is considered as more “liberal” comparing to other Arab countries (as I stated in my video report about Media censorship in Lebanon), […]
I did a selection of three ads from Arab magazines: One in which you will find a man and a woman, another one in which you will see only men from different ethnicities and the last one include only women. By analyzing those ads I went over different issues of the advertising industry: The first […]
There are a lot of really good Lebanese movies, or at least that I liked, as West Beirut, Bosta or Caramel but this one is the best I’ve seen till now! W Hala2 La Wein (In English: Where Do We Go Now / In French: Et Maintenant, On Va Ou?) directed by Nadine Labaki is […]
This is a very interesting, creative and technological ad from Amnesty International. In there new campaign to raise awareness of domestic violence, Amnesty International used technology at the service of marketing. When you don’t look at the poster, it shows a man beating his wife and as soon as you look at it the image […]