Nestle Fitness Bra Cam

Nestle wants to encourage women to check their breast more often to prevent breast cancer. So they placed a camera into a woman’s bra to spot sneaky eye contacts. The concept is really nice but, the execution could’ve been better.

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Vileda Lebanon Women Sexist Campaign

Dear Vileda Lebanon, As a sponsor of the Lebanese movie Neswen, you recently launched a campaign entitled: “La Yindaf Lebnen… Salmou Lal Neswen” (In English: For Lebanon To Get Cleaner… Let Women Handle It…”). So, I was wondering: Do you really believe cleaning is only made for women? As a teaser for this campaign you posted […]

Rhian Model

You may have seen the video of those three French girls grabbing random guys’ balls on the street to raise funds for male cancers research. Well, apparently few years ago, in 2011, some advertisers went further to raise awareness about this same cause. Maybe a bit too far. This beautiful female model, Rhian Sungden, starts […]

Baileys Nutcracker

Baileys recently launched its 2013 Christmas campaign. Agency BBH London called Benjamin Millepied, choreographer for Black Swan, and director Ringan Ledwidge to create a modern version of the famous ballet: The Nutcracker. A really nice art direction, dancers from the Royal Ballet of London and a great remix of Tchaikovsky will enchant you. Marketing wise, […]

PooPouri Girls Dont Poop

Men live in an (illusionary) world in which girls don’t poop or fart! PooPouri released few weeks ago an ad that gives another version of the girls’ poop myth. PooPouri is a great innovative product to fight bad toilet smells, it is so cool I’m sure most you would think the ad is a joke. […]

Mini Make Up Feature

MINI Mexico decided to launch an awareness campaign targeting Mexican women to refrain them from applying make up while driving. They placed airbags behind soap dispensers in women’s restrooms and I let you imagine what happens when someone get in to put some make up. The idea is fun but may be extremely dangerous because […]

"Legally", he can still abuse you

UPDATE: Video showing the highlights of the demonstration available right before the end of the article. We all know that women’s right is an important issue in the Arab world and although Lebanon is considered as more “liberal” comparing to other Arab countries (as I stated in my video report about Media censorship in Lebanon), […]