JCDecaux Google Street View Campaign

JCDecaux is one of, if not the, leading company for out-of-home advertising. They just launched new digital features and billboard technologies and their office in Belgium wanted to make big local advertisers aware of those new services. BBDO Belgium came up with a great campaign for JCDecaux: They sent unpaid invoices to big brands who already placed ads […]

Apotek Hair Ad Subway

Apotek Hjärtat, a Swedish pharmacy chain, installed interactive billboards in a Stockholm subway station: The ad shows a woman whose hair get blown away as the train passes. The campaign’s objective is to promote the pharmacy’s new hair products line. A part from being interactive and creative, the promo is also consistent with and reinforces the […]

#LookUp vs #LookDown

Few weeks ago, British Airways (BA) placed a very creative interactive billboard in Piccadilly Circus, London. The #LookUp digital billboard shows a kid interacting in real-time with BA planes flying over. It will also tell you which flight it is. A great marketing move that tackles one of the actual trend in the industry: Real-time […]