Do you remember the Tamagotchi? Those handheld digital pets we used to play with in the early 2000s! Well, with the rise of the digital era, social networks and smartphones, Tamagotchi decided to strike back with a brand new mobile app that will be downloadable for free on Android (Starting February 14th) and iOS devices […]
I am a remix and covers lover and Jayesslee recently released one amazing cover of the so-famous Gangnam Style song so I wanted to share it with you dear readers! I often jam with my friend Ryan and we improvised Gangnam Style covers few times but it was definitely not as good as this one. […]
Khoury Home, one of the biggest retail store in Lebanon, launched its latest marketing campaign to promote their latest credit payment offer: They opted for the viral marketing advertisement. A video entitled “Mashkal at Khoury Home” (Arabic translation for “Fight”) was published today, February 6th, on YouTube. The plot-line is simple and reflects the local […]
Paperman is an animated love story amazingly brought to us by Disney. Quoting Alice Vincent in her article in The Telegraph: “The six minute film has a charming storyline and a quaint 1940s New York setting, but it was the innovative illustrated look of the computer generated film which made Paperman stand out.” An amazing […]
I do post about music very rarely but I often write about Lebanese talents! Anthony Touma, a young Lebanese (Born in 1992) singer, is now part of the French version of the famous TV show The Voice. On February 2nd, he impressed the Jury with his great performance of Billie Jean, Michael Jackson’s song. Anthony […]
CREDITS TO: BEIRUT/NTSC It seems like the Buzz Energy Drink campaign was inspired by the Mello Yello “Smooth” ads… . . I know some of you may want to know which agency is behind the Buzz campaign: It seems that there are no agencies involved, the campaign was “created” by freelance creative director Nathalie Masri.
I was invited last Sunday to the opening of a new concept store for men in Beirut: Mr. M. Founded by my friend Mira Kassar, Mr. M is a 120 square meter store in Downtown Beirut “offering an exceptional retail experience and revitalizing the Beirut shopping scene, while presenting the best in men’s fashion, accessories, […]
Brussels, Belgium – Some random people are invited inside a white tent to have their mind read by Dave, a gifted clairvoyant. They are told that its for a new TV show… Although, I am not really sure about how they managed to do this, this is a great example of guerrilla marketing that […]
Today, September 19th 2012, The JR Express celebrates its second anniversary ! During this second year, there were n major changes on The JR Express but I should say that the posts quality improved a lot in terms of writing, topics, multimedia etc. I would like to thank my regular readers and supporters who, through […]
On October 4th 2011 everyone was expecting the release of the iPhone 5 at the “Let’s Talk iPhone” conference, when Apple announced the iPhone 4S. Well, the iPhone 5 was scheduled for 2012 and here are the main features of the newest Apple smartphone along with the main iOS 6 features: iPhone 5 Features: Completely […]
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