Apotek Hair Ad Subway

Apotek Hjärtat, a Swedish pharmacy chain, installed interactive billboards in a Stockholm subway station: The ad shows a woman whose hair get blown away as the train passes. The campaign’s objective is to promote the pharmacy’s new hair products line. A part from being interactive and creative, the promo is also consistent with and reinforces the […]

#LookUp vs #LookDown

Few weeks ago, British Airways (BA) placed a very creative interactive billboard in Piccadilly Circus, London. The #LookUp digital billboard shows a kid interacting in real-time with BA planes flying over. It will also tell you which flight it is. A great marketing move that tackles one of the actual trend in the industry: Real-time […]

Amazon Prime Air

Amazon just released a video showing their plans for a new service called Amazon Prime Air. Its customers will be able to choose immediate Prime Air delivery and get their goods in around 30 minutes. There is still no announced release date for the service but the e-commerce platform claims to be working with the […]

DomiCopter

After introducing live cams in one of their kitchen, Domino’s Pizza introduced the DomiCopter: A drone that brings the concept of deliveries to new heights. How useful is this? Is it faster? In which weather conditions? Will it be commercialized at some point in time? There are still many constraints that outbalance the potential benefits […]

Dominos Live

Domino’s Pizza installed five camera’s in one of their kitchen in Salt Lake City that would allow customers to watch their order being made. The live stream is available 12 hours a day, from 11AM till 11PM (local time), on dominoslive.com. Customers can switch from a camera to another to check the whole cooking process […]