Few days ago, Burger King announced on their social media accounts that the fast food chain is now called Fries King. The logo and color palette would remain the same as they are just replacing “Burger” with “Fries”. This is most probably a marketing stunt to promote their latest product launch: The Satisfries. Those new […]
McDonald’s Lebanon (@McDonaldsLeb) invited an Israeli citizen, Jeremie Berrebi (@jberrebi), to have a McCafe this morning on Twitter. To make this clear: This is not a political post, this is about a social media failure. Listening is very important in the digital world and it should be part of your social media strategy. However, this […]
The famous American fast-food chain, McDonald’s, just released a brand-free campaign in France by TBWA. A series of mouth-watering close-up shots for outdoors and print ads, features the one and only Big Mac, golden fries, Filet-o-Fish and creamy sundae. And the brand is so strong and iconic, they don’t even need to show their logo […]
The JR Express 