Beldent Chewing Gum Experiment

Beldent, a chewing gum brand, ran a social experiment in October 2013 at the Museum of Contemporary Art of Buenos Aires. The public faced sets of identical twins. There was always one chewing a Beldent gum and the other wasn’t chewing at all. People were asked to answer questions about social status like “Which one […]

Bashar Assad Instagram

The actual Syrian president, Bashar Al Assad, joined Instagram (@syrianpresidency) on July 24th. Syria has witnessed a civil war ¬†for more than 2 years now and it seems the president’s team have got some time to create and manage an Instagram account. This means they believe they can achieve quite interesting political objectives through this: […]