MINI Mexico decided to launch an awareness campaign targeting Mexican women to refrain them from applying make up while driving. They placed airbags behind soap dispensers in women’s restrooms and I let you imagine what happens when someone get in to put some make up. The idea is fun but may be extremely dangerous because […]
Statistically, car accidents happen mostly at night, that’s why BBDO Thailand targeted cars headlight in their latest campaign for the Thai Health Promotion Foundation. A quite creative idea that consist of placing silhouette stickers on car’s headlight in active nightlife areas to get the driver’s attention. Check it out:
The JR Express 