Actor Sacha Baron Cohen released an Apple parody to promote his new movie.
Is it a good marketing strategy?
I started my masters in Strategic Marketing at Imperial College London in October 2013 and since then I had the chance to meet and work with great fellow students! Two of them are Riccardo Giani and Ferdinand Prinz and they recently founded an “independent marketing magazine” called They Don’t Love You. It is a blog focused […]
Today marks the end of my third year of blogging! Through experience and thanks to your constant feedback and support I was able to grow much bigger which is what kept me motivated all year long. I’ve posted on average three posts per week lately and always try to be regular. For those of you who […]
Some Italian teens who were part of a church group had the chance to meet Pope Francis and convinced him to take a “Selfie” picture with him. They tweeted the picture which, naturally, caught the attention of the “Twittosphere” and made the snap go viral on the web. That cool move is not surprising coming […]
McDonald’s Lebanon (@McDonaldsLeb) invited an Israeli citizen, Jeremie Berrebi (@jberrebi), to have a McCafe this morning on Twitter. To make this clear: This is not a political post, this is about a social media failure. Listening is very important in the digital world and it should be part of your social media strategy. However, this […]
Some celebrities around the world are charging businesses an impressive amount of money as a fee for promoting them via a 140-character tweet! Huffington Post released an interesting infographic in May 2013 entitled “How Much do Stars Get Paid To Tweet?”. Numbers are huge and it is not always proportional to the followers numbers: For […]
Red Balloon is an English language learning center in Brazil for kids. In their latest campaign by Ogilvy Brazil, brazilian kids spotted many celebrities tweets with English misspellings and replied from the Red Balloon account presenting themselves, correcting the mistake(s) and attaching a picture of them.
Emma Way (@EmmaWay20) was driving her car on May 19th when she hit a cyclist, Toby Hockley, participating in the Boudicca Sportive race (a cycling event). It seems like the car driver was more concerned about how road cyclists annoyed her so she bragged about the incident on Twitter: Definitely knocked a cyclist off his […]
Huggies Brazil created the first connected diaper and they called it “Huggies TweetPee”. The concept consists of placing a humidity sensor on babies diapers that would notify parents about “leaks” through a smartphone app. There are three main purposes behind TweetPee: Monitoring “humidity levels” of your babies diapers, organizing your diapers stock (specially if you […]
To celebrate Mother’s Day 2013, Twitter just published a funny public service announcement video pushing their users to call their mom for the occasion rather than dropping them a tweet. In today’s connected world, a social network producing a video asking people to disconnect sometimes and have more personal communication with their entourage maybe considered […]
The JR Express 