Sacha Baron Cohen Apple Parody

Actor Sacha Baron Cohen released an Apple parody to promote his new movie.
Is it a good marketing strategy?

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They Don't Love You Magazine

I started my masters in Strategic Marketing at Imperial College London in October 2013 and since then I had the chance to meet and work with great fellow students! Two of them are Riccardo Giani and Ferdinand Prinz and they recently founded an “independent marketing magazine” called They Don’t Love You. It is a blog focused […]

Third Year The JR Express

Today marks the end of my third year of blogging! Through experience and thanks to your constant feedback and support I was able to grow much bigger which is what kept me motivated all year long. I’ve posted on average three posts per week lately and always try to be regular. For those of you who […]

Pope Selfie

Some Italian teens who were part of a church group had the chance to meet Pope Francis and convinced him to take a “Selfie” picture with him. They tweeted the picture which, naturally, caught the attention of the “Twittosphere” and made the snap go viral on the web. That cool move is not surprising coming […]

McDonalds Lebanon Israel

McDonald’s Lebanon (@McDonaldsLeb) invited an Israeli citizen, Jeremie Berrebi (@jberrebi), to have a McCafe this morning on Twitter. To make this clear: This is not a political post, this is about a social media failure. Listening is very important in the digital world and it should be part of your social media strategy. However, this […]

Celebrity Tweets Feature

Some celebrities around the world are charging businesses an impressive amount of money as a fee for promoting them via a 140-character tweet! Huffington Post released an interesting infographic in May 2013 entitled “How Much do Stars Get Paid To Tweet?”. Numbers are huge and it is not always proportional to the followers numbers: For […]

Red Balloon is an English language learning center in Brazil for kids. In their latest campaign by Ogilvy Brazil, brazilian kids spotted many celebrities tweets with English misspellings and replied from the Red Balloon account presenting themselves, correcting the mistake(s) and attaching a picture of them.