In their latest campaign for the Clio model, Renault UK decided to let test drivers live a sexy French experience in the UK: Unsuspecting guys and girls were invited by a salesman to test drive the new car and it all starts when they are asked to try the “Va Va Voom” button available on […]
Ipsos MENA released lately interesting statistics about the internet usage and consumption habits in the Middle East and North Africa (MENA) region. The numbers were presented at the ArabNet Beirut Conference 2013 by the regional president Elie Aoun. I gathered the most important numbers concerning Lebanon in an Infographic that you will find below. You […]
In a session entitled Research And Case Studies in Social Media, ArabNet brought together representatives from four different regional social media agencies to present case studies resulting from their works with their clients. Here is what we have to keep in mind from those presentations: . Fadi Khater (Netizency) and Fadi Malas (Just Falafel) In […]
[UPDATE] 2013 is now over and PayPal is still not available in Lebanon. I contacted the company to get more info about that. You can check their reply at the end of this post. I precise again that in March 2013, PayPal said it will soon available in Lebanon and most probably by the end of […]
When discussing how harmful smoking can be, many smokers give this excuse of being “Social Smokers”, as if smoking only in social environment is less dangerous for your health. The Ontario Ministry of Health just launched its latest campaign “Quit The Denial”: A public service announcement (PSA) campaign by BBDO Toronto aiming at social smokers. […]
Amex Sync on Twitter is the latest payment innovation by American Express (Amex): You can now save on your purchases or even make a purchase by simply tweeting special hashtags. Here is how it works: First you sync your Amex online account with your personal Twitter account at sync.americanexpress.com/twitter. Then stay connected to the American […]
It all started with Heinken (Italy) in October 2009, when the famous beer company teamed with many girlfriends, bosses and professors to push their boyfriends, employees and students to watch a classic music concert on the night of the Champions League game opposing Real Madrid and AC Milan. It is only 15 minutes after the […]
The 7th edition of Ayam Beirut Al Cinema’iya (Cinema Days of Beirut), a film festival happening every two years, is taking place in 2013 from March 15th to 24th. Beirut DC, organizers of the event, offered The JR Express a press festival pass and thus the opportunity to know more about the 49 films being […]
Few days ago, Nissan Lebanon launched its latest campaign entitled “Suggest An Arrest”. On March 2nd 2013, the “Nissan Police” squad raided Uruguay street popular for its bars and nightlife activity to bust suspected drunk drivers. They randomly spotted suspects in bars, made them go through funny drinking tests (Dancing Gangnam style following a straight […]
It’s been two years since the last redesign of Facebook and now the time has come for a newly redesigned News Feed! The most popular social network is giving a new look to what is called the News Feed where you can see all the content related to your friends, pages you’re connected to and […]
The JR Express 