JCDecaux is one of, if not the, leading company for out-of-home advertising. They just launched new digital features and billboard technologies and their office in Belgium wanted to make big local advertisers aware of those new services. BBDO Belgium came up with a great campaign for JCDecaux: They sent unpaid invoices to big brands who already placed ads […]
Red Bull just launched its new campaign “Can You Make It?”. It’s a real life challenge defying 100 teams of students from 27 countries around the world to make it to Berlin using Red Bull cans as their only currency. Teams can choose various starting points in Europe and have to pass by six predefined […]
Oh, you’re one of those who keep on losing their keys or forgetting them at home? This is something you’ll love. The Belgian insurance company, DVV, just introduced KeySave their new solution for when you lose your keys. The process is simple: You register, get your keys scanned at their offices, they’ll then add a […]
Brussels, Belgium – Some random people are invited inside a white tent to have their mind read by Dave, a gifted clairvoyant. They are told that its for a new TV show… Although, I am not really sure about how they managed to do this, this is a great example of guerrilla marketing that […]
The JR Express 