CREDITS TO: BEIRUT/NTSC It seems like the Buzz Energy Drink campaign was inspired by the Mello Yello “Smooth” ads… . . I know some of you may want to know which agency is behind the Buzz campaign: It seems that there are no agencies involved, the campaign was “created” by freelance creative director Nathalie Masri.
Brussels, Belgium – Some random people are invited inside a white tent to have their mind read by Dave, a gifted clairvoyant. They are told that its for a new TV show… Although, I am not really sure about how they managed to do this, this is a great example of guerrilla marketing that […]
. How do you judge a book? By its cover. Here is a great example of why you should go beyond the cover. Rick Genest (a.k.a Zombie Boy or Rico the Zombie) is famous for being tattooed from head to toe. You may have seen him on TV shows or YouTube videos and if you […]
Most of the people living in Lebanon for the past month or actively linked to Zaatar W Zeit on Facebook or Twitter heard about the Missing Z campaign of one of my favorite restaurant: Zaatar W Zeit. For those who didn’t hear about the campaign here is a brief summary: One day, we learn form […]
The JR Express 