Nivea Stress Test

Have you ever witnessed a manhunt? What if you were the one being hunted? The latest Nivea campaign, Nivea StressTest, consist of a creative candid camera operation at Hamburg’s airport: “People waiting in an airport lounge, set up by their friends, each discovered that they were at the centre of an extensive manhunt, on the […]

Oreo: Cookie or cream? Which part is the best? An Oreo lover would definitely know this debate and probably been part of it at least once! . The latest Oreo campaign is all based on the “Cookie Or Cream” creative idea and, It all started last week, when they launched their “Whisper Fight” commercial during […]

Buzz / Mello Yello

CREDITS TO: BEIRUT/NTSC It seems like the Buzz Energy Drink campaign was inspired by the Mello Yello “Smooth” ads… . . I know some of you may want to know which agency is behind the Buzz campaign: It seems that there are no agencies involved, the campaign was “created” by freelance creative director Nathalie Masri.

Le Miroir

Enjoy this short movie directed by Antoine Tinguely and Laurent Fauchère showing the whole life of a man through a mirror. Very creative idea 🙂

Amaro Lucano Tutto Si Digerisce It Digest Everything

Few hours after the defeat of the Squadra Azzura at the final game of the Euro cup 2012, Amaro Lucano, an Italian apéritif brand, posted an ad on their Facebook page. A quite creative ad message: “Tutto Si Digerisce.” meaning “It Digest Everything”. To all the Italian fans out there, have a sip of Amaro […]