The BIC 4-Color ballpoint pen is definitely a classic in the world of school supplies. Many of you owned at some point or still owns a BIC 4-Color pen but, have you ever wondered what was going on inside? I’m sure you did! In their latest campaign, set to be launched on March 4th, BIC […]
The Facebook Pages Terms & Conditions for promotions administration were updated on August 27th, 2013. Click here to check the updated version. I can still see some competitions running on Facebook pages in which the voting mechanisms is the like feature. The most common example is photo competitions: “The picture with the highest number of […]
I do post about music very rarely but I often write about Lebanese talents! Anthony Touma, a young Lebanese (Born in 1992) singer, is now part of the French version of the famous TV show The Voice. On February 2nd, he impressed the Jury with his great performance of Billie Jean, Michael Jackson’s song. Anthony […]
I was invited last Sunday to the opening of a new concept store for men in Beirut: Mr. M. Founded by my friend Mira Kassar, Mr. M is a 120 square meter store in Downtown Beirut “offering an exceptional retail experience and revitalizing the Beirut shopping scene, while presenting the best in men’s fashion, accessories, […]
Brussels, Belgium – Some random people are invited inside a white tent to have their mind read by Dave, a gifted clairvoyant. They are told that its for a new TV show… Although, I am not really sure about how they managed to do this, this is a great example of guerrilla marketing that […]
Lately, in Lebanon burning tires became a tradition in a country where you protests are a daily activity. Caustik.tv created a satirical campaign entitled The Power Of The Tire and here is how they describe it: “Power of the tire is a satirical piece depicting the current political and economical situation in Lebanon. It is […]
I really love the concept of taking relatively old stories and show how they would’ve happened if social media existed at that time. I posted few months ago, the digital story of nativity and today, since it is Nelson Mandela‘s birthday, let me share with you the digital story of his life. This great work […]
. My dear readers, This is my 100th blogpost and for the occasion I’d like to get your opinion on The JR Express and what I should improve 🙂 Please post a comment on this blogpost and express freely your opinion about the blog. If you prefer to do this by e-mail you can send […]
Few hours after the defeat of the Squadra Azzura at the final game of the Euro cup 2012, Amaro Lucano, an Italian apéritif brand, posted an ad on their Facebook page. A quite creative ad message: “Tutto Si Digerisce.” meaning “It Digest Everything”. To all the Italian fans out there, have a sip of Amaro […]
Few people call me geek and a lot of others call me “Social Media Freak”, I prefer the second one but what is sure is that I am a techie person. On July 5th, an event is taking place in Beirut (Lebanon) and I encourage you all to attend it: GeekFest Beirut 5.0 – Music […]
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