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Burger King Is Changing Its Name To ‘Fries King’ – Marketing Stunt?

The JR Express

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Fries King Logo

Burger King Is Changing Its Name To ‘Fries King’ – Marketing Stunt?

Few days ago, Burger King announced on their social media accounts that the fast food chain is now called Fries King. The logo and color palette would remain the same as they are just replacing “Burger” with “Fries”. This is most probably a marketing stunt to promote their latest product launch: The Satisfries. Those new […]

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McDonalds BigMac

McDonald’s Releases Unbranded Campaign

The famous American fast-food chain, McDonald’s, just released a brand-free campaign in France by TBWA. A series of mouth-watering close-up shots for outdoors and print ads, features the one and only Big Mac, golden fries, Filet-o-Fish and creamy sundae. And the brand is so strong and iconic, they don’t even need to show their logo […]

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The JR Express New Logo

New Logo And Design For The JR Express

I am pleased to introduce you to the new logo of The JR Express! Time has come to go for a simpler logo with the rise of the minimalism trend in the world of design. The color palette remains the same, everything got flatten and the Anansi spider symbol disappeared. The Anansi spider is a […]

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Red Bull AUB Graduation Gift Feature

A Gift From Red Bull To AUB’s Graduates

Yesterday, June 15th, I had my graduation ceremony. I graduated from the American University of Beirut with a Bachelor in Business Administration (Concentration Marketing) and a Diploma in Media Communication. A part from all the amazing graduation emotions and celebrations, I got a really cool gift from “someone” special: Red Bull. As soon as I […]

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Facebook NewsFeed New Look

What Does The New Facebook NewsFeed Look Like?

It’s been two years since the last redesign of Facebook and now the time has come for a newly redesigned News Feed! The most popular social network is giving a new look to what is called the News Feed where you can see all the content related to your friends, pages you’re connected to and […]

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Zaatar W Zeit – The Missing Z Campaign (Revealed)

Most of the people living in Lebanon for the past month or actively linked to Zaatar W Zeit on Facebook or Twitter heard about the Missing Z campaign of one of my favorite restaurant: Zaatar W Zeit. For those who didn’t hear about the campaign here is a brief summary: One day, we learn form […]

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