After introducing live cams in one of their kitchen, Domino’s Pizza introduced the DomiCopter: A drone that brings the concept of deliveries to new heights. How useful is this? Is it faster? In which weather conditions? Will it be commercialized at some point in time? There are still many constraints that outbalance the potential benefits […]
Facebook’s notification ring may sound to you simple and sense-less but, in reality it hides a message: It’s an Fmaj7 chord. What is Fmaj7? A series of four musical notes: Fa (F), La (A), Do (C) and Mi (E) which ends up forming the word “FACE”. Coincidence?
MINI Mexico decided to launch an awareness campaign targeting Mexican women to refrain them from applying make up while driving. They placed airbags behind soap dispensers in women’s restrooms and I let you imagine what happens when someone get in to put some make up. The idea is fun but may be extremely dangerous because […]
I had the chance to collaborate with LG for the launch of their smartphone LG Optimus G. They were kind enough to offer me the phone so I can try it, review it here on The JR Express and be part of a panel during an event in Beirut on May 30th 2013. I selected […]
Mashable released few days ago a Google Glass prank: The comedian Mark Malkoff wears a bulky R-Zone set, “a crappy, head-mounted gaming platform from the 1990’s”, and start acting as if it was the famous Google Glass. Check out people’s reactions!
The city of New York decided to use a new redesigned version of the handicapped icon that was created by a group of students from Gordon College (Massachusetts). Activists criticized the traditional icon as showing a passive and helpless image of handicapped persons and the new icon is here to make it more dynamic and […]
Emma Way (@EmmaWay20) was driving her car on May 19th when she hit a cyclist, Toby Hockley, participating in the Boudicca Sportive race (a cycling event). It seems like the car driver was more concerned about how road cyclists annoyed her so she bragged about the incident on Twitter: Definitely knocked a cyclist off his […]
Huggies Brazil created the first connected diaper and they called it “Huggies TweetPee”. The concept consists of placing a humidity sensor on babies diapers that would notify parents about “leaks” through a smartphone app. There are three main purposes behind TweetPee: Monitoring “humidity levels” of your babies diapers, organizing your diapers stock (specially if you […]
Antarctica beer was a sponsor of the Rio De Janeiro Carnival and that is when their agency, Almap BBDO, created and executed “The Beer Turnstile”. As a campaign against drunk driving, they equipped the underground station gates with bar code readers that would accept Antarctica cans instead of regular cards and tickets. It’s very simple: […]
Here is an online vision test brought to us by the UHAC. Try it out in full screen: (Spoiler Alert: Do not read before trying the test) This is the latest ad of the Union Hearing Aid Center in Canada. A quite creative idea (by DraftFCB Toronto) letting people believe they are undergoing a vision […]
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