Beldent, a chewing gum brand, ran a social experiment in October 2013 at the Museum of Contemporary Art of Buenos Aires. The public faced sets of identical twins. There was always one chewing a Beldent gum and the other wasn’t chewing at all. People were asked to answer questions about social status like “Which one […]
Few weeks ago, British Airways (BA) placed a very creative interactive billboard in Piccadilly Circus, London. The #LookUp digital billboard shows a kid interacting in real-time with BA planes flying over. It will also tell you which flight it is. A great marketing move that tackles one of the actual trend in the industry: Real-time […]
You may have seen the video of those three French girls grabbing random guys’ balls on the street to raise funds for male cancers research. Well, apparently few years ago, in 2011, some advertisers went further to raise awareness about this same cause. Maybe a bit too far. This beautiful female model, Rhian Sungden, starts […]
I just stumbled upon this interesting 2012 campaign and thought it would be interesting to share it with you. For the launch of their horror video game, Resident Evil 6, Capcom opened the first human meat butcher shop in East London. Artist Sharon Baker is the person behind the execution of this creative street marketing […]
Baileys recently launched its 2013 Christmas campaign. Agency BBH London called Benjamin Millepied, choreographer for Black Swan, and director Ringan Ledwidge to create a modern version of the famous ballet: The Nutcracker. A really nice art direction, dancers from the Royal Ballet of London and a great remix of Tchaikovsky will enchant you. Marketing wise, […]
To promote the new CR-V 1.6 Diesel, Honda decided they should focus on its efficient fuel consumption features. The car manufacturer claims it is making the impossible possible with their engine that uses less fuel for more driving miles. In their latest ad, they use the anamorphic technique to create visual illusions to make impossible […]
Three girls meet in the streets of Paris with one goal in mind: Raising money for male’s cancers like the testicular and the prostate ones. 10 Euros are donated each time they grab a man’s balls. And guess what? This is all sponsored by Handy a hand gel manufacturer as part of a CSR campaign. […]
I was checking out a series of Allianz Life Insurance ads and was struck by the similarity with Exotica’s Mothers Day ads campaign. Exotica is a Lebanese flower specialist and they launched in 2008 a successful campaign for Mother’s day entitled “For the good and the bad, thank you Mom”. After the local community expressed […]
To celebrate the 50th anniversary of its famous 911 model, Porsche brought together the 7 generations of the car itself and created a symphony with the sound of their engines. Who wouldn’t enjoy listening to the “Happy Birthday” tune coming out of Porsche engines? I am sure car lovers and specially actual or previous owners […]
Men live in an (illusionary) world in which girls don’t poop or fart! PooPouri released few weeks ago an ad that gives another version of the girls’ poop myth. PooPouri is a great innovative product to fight bad toilet smells, it is so cool I’m sure most you would think the ad is a joke. […]
The JR Express 