Yekaterinburg is the fourth biggest Russian city in terms of population and it has a very poor quality of roads. Citizens and local media often complain about road holes but it has never shown efficiency. Ura.ru a local website decided to push it further and got street art artists to paint the faces of the governor, the mayor and the vice mayor of the city on three different potholes. A campaign that turned out to be efficient, getting politicians to actually solve that issue.
Red Balloon is an English language learning center in Brazil for kids. In their latest campaign by Ogilvy Brazil, brazilian kids spotted many celebrities tweets with English misspellings and replied from the Red Balloon account presenting themselves, correcting the mistake(s) and attaching a picture of them.
Yesterday, June 15th, I had my graduation ceremony. I graduated from the American University of Beirut with a Bachelor in Business Administration (Concentration Marketing) and a Diploma in Media Communication. A part from all the amazing graduation emotions and celebrations, I got a really cool gift from “someone” special: Red Bull. As soon as I […]
Leo Burnett just released their latest spot for the British Department for Transport’s: #PubLooShocker. Part of the THINK! campaign that fights drunk driving in the UK, this ad may look like a real prank but according to Metro (British Newspaper) the people you see in the video are actors. While you may think that this […]
MINI Mexico decided to launch an awareness campaign targeting Mexican women to refrain them from applying make up while driving. They placed airbags behind soap dispensers in women’s restrooms and I let you imagine what happens when someone get in to put some make up. The idea is fun but may be extremely dangerous because […]
Antarctica beer was a sponsor of the Rio De Janeiro Carnival and that is when their agency, Almap BBDO, created and executed “The Beer Turnstile”. As a campaign against drunk driving, they equipped the underground station gates with bar code readers that would accept Antarctica cans instead of regular cards and tickets. It’s very simple: […]
Here is an online vision test brought to us by the UHAC. Try it out in full screen: (Spoiler Alert: Do not read before trying the test) This is the latest ad of the Union Hearing Aid Center in Canada. A quite creative idea (by DraftFCB Toronto) letting people believe they are undergoing a vision […]
To celebrate Mother’s Day 2013, Twitter just published a funny public service announcement video pushing their users to call their mom for the occasion rather than dropping them a tweet. In today’s connected world, a social network producing a video asking people to disconnect sometimes and have more personal communication with their entourage maybe considered […]
After the The Shoulder Poke by Volkswagen Side Assist, it’s time to take a look to three creative moves by the famous german car manufacturer in using YouTube pre-roll ads. Volkswagen New Beetle Automatic Skip Ad: You know this moment when you want to watch a YouTube video but you need to watch an ad before and […]
UNICEF Sweden recently released its latest ad to raise funds for their children polio vaccination campaign. This spot reminds us, that liking the NGO’s Facebook page does not save live and that even if the page is expected to reach 200,000 likes this summer, it does not necessarily mean that the poor kids in the […]
The JR Express 