In the past few days, the new Evian ad, Baby&Me, has been going viral on social networks reaching more than 12 million views in only four days. However, it seems like the baby reflection concept of the ad made by the agency BETC is very similar to a spot made in 2012 by GREY Tunis […]
On Monday April 15th, two bombs exploded next to the finish line of the Boston Marathon. Two suspects were identified: Tamerlan Tsarnaev, 26, and his younger borther Dzhokar, 19. Boston police led an extensive manhunt in the city during the past few days which led to the killing of the elder brother and the capture […]
Ipsos MENA released lately interesting statistics about the internet usage and consumption habits in the Middle East and North Africa (MENA) region. The numbers were presented at the ArabNet Beirut Conference 2013 by the regional president Elie Aoun. I gathered the most important numbers concerning Lebanon in an Infographic that you will find below. You […]
It all started with Heinken (Italy) in October 2009, when the famous beer company teamed with many girlfriends, bosses and professors to push their boyfriends, employees and students to watch a classic music concert on the night of the Champions League game opposing Real Madrid and AC Milan. It is only 15 minutes after the […]
The 7th edition of Ayam Beirut Al Cinema’iya (Cinema Days of Beirut), a film festival happening every two years, is taking place in 2013 from March 15th to 24th. Beirut DC, organizers of the event, offered The JR Express a press festival pass and thus the opportunity to know more about the 49 films being […]
Few days ago, Nissan Lebanon launched its latest campaign entitled “Suggest An Arrest”. On March 2nd 2013, the “Nissan Police” squad raided Uruguay street popular for its bars and nightlife activity to bust suspected drunk drivers. They randomly spotted suspects in bars, made them go through funny drinking tests (Dancing Gangnam style following a straight […]
It’s been two years since the last redesign of Facebook and now the time has come for a newly redesigned News Feed! The most popular social network is giving a new look to what is called the News Feed where you can see all the content related to your friends, pages you’re connected to and […]
Oreo: Cookie or cream? Which part is the best? An Oreo lover would definitely know this debate and probably been part of it at least once! . The latest Oreo campaign is all based on the “Cookie Or Cream” creative idea and, It all started last week, when they launched their “Whisper Fight” commercial during […]
Paperman is an animated love story amazingly brought to us by Disney. Quoting Alice Vincent in her article in The Telegraph: “The six minute film has a charming storyline and a quaint 1940s New York setting, but it was the innovative illustrated look of the computer generated film which made Paperman stand out.” An amazing […]
I am a big fan of Pixar’s animation movies. Along with the release of “Brave” few days ago, which I haven’t seen yet but will do as soon as possible, the studio announced their next movie: “Monsters University” (2013). This prequel for Monsters Inc. (2001) bring us back to the university life of Mike and […]
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