In a session entitled Research And Case Studies in Social Media, ArabNet brought together representatives from four different regional social media agencies to present case studies resulting from their works with their clients. Here is what we have to keep in mind from those presentations: . Fadi Khater (Netizency) and Fadi Malas (Just Falafel) In […]
The Facebook Pages Terms & Conditions for promotions administration were updated on August 27th, 2013. Click here to check the updated version. I can still see some competitions running on Facebook pages in which the voting mechanisms is the like feature. The most common example is photo competitions: “The picture with the highest number of […]
Why Does McDonald’s Burgers Look Different In Ads Than In Store? The answer is brought to you in the video below by Hope Bagozzi, Director of Marketing at McDonald’s Canada. This is part of an interesting PR approach by the famous fast food chain entitled Your Questions through which anyone can send a question to […]
Khoury Home, one of the biggest retail store in Lebanon, launched its latest marketing campaign to promote their latest credit payment offer: They opted for the viral marketing advertisement. A video entitled “Mashkal at Khoury Home” (Arabic translation for “Fight”) was published today, February 6th, on YouTube. The plot-line is simple and reflects the local […]
For those who regularly read my blog posts, you already know that Apple is one of my “Love marks” and here is a post about their latest “promotion”. Since its creation, Apple’s App store users downloaded more than 24.9 billion apps and now that it’s going to hit 25 billion downloads, Apple decided to give […]
Today, Apple announced its new PC operating system that will be available this summer: Mountain Lion (OS X 10.8). It is an implementation of their iOS (Apple’s operating system for iPhone, iPad and iPods) on Macs and the company makes it clear on their website: “Inspired by iPad. Re-Imagined for Mac”. After the launch of […]
There are lots of record labels in the music industry, but when you go through each one of them you will realize that few companies that owns most of the labels dominate this business industry. You can’t be a serious music fan and resist to this domination and you will clearly see the differences between […]
Julian Assange has become by establishing Wikileaks, an organization that publish official documents that are kept secret or classified by governments or corporate entities. Wikileaks receive documents from sources kept anonymous, then send the leaks to journalists in different countries and publish them online too. Since the creation of this organization a lot of secret […]
Most of you noticed that it’s been a long time I didn’t post anything on my blog and some of you even complained about that. Well, dear readers, I was offline because I was “renovating” the blog. Today, ExpressJR is back with a new name and an improved design ! A new name: The JR […]
Most of the people living in Lebanon for the past month or actively linked to Zaatar W Zeit on Facebook or Twitter heard about the Missing Z campaign of one of my favorite restaurant: Zaatar W Zeit. For those who didn’t hear about the campaign here is a brief summary: One day, we learn form […]
The JR Express 