Zomato just released a quite creative campaign but there is something they could’ve done better!
Apotek Hjärtat, a Swedish pharmacy chain, installed interactive billboards in a Stockholm subway station: The ad shows a woman whose hair get blown away as the train passes. The campaign’s objective is to promote the pharmacy’s new hair products line. A part from being interactive and creative, the promo is also consistent with and reinforces the […]
Few weeks ago, British Airways (BA) placed a very creative interactive billboard in Piccadilly Circus, London. The #LookUp digital billboard shows a kid interacting in real-time with BA planes flying over. It will also tell you which flight it is. A great marketing move that tackles one of the actual trend in the industry: Real-time […]
Norway will be holding elections this coming Fall and the actual Prime Minister, Jens Stoltenberg (Labour Party), decided to drive a taxi to meet and discuss with citizens as he is running for a second mandate. Why would he do that? First, because it is a great way to listen to citizens and get close to […]
It all started when Adam decided to publish a graphical book about the end of the world. However, the writer realized he would need a skillful illustrator and that’s why he discussed that with his to friends Carl (developer) and James (writer). The three of them realized that it would be nice to create gatherings […]
Oh, you’re one of those who keep on losing their keys or forgetting them at home? This is something you’ll love. The Belgian insurance company, DVV, just introduced KeySave their new solution for when you lose your keys. The process is simple: You register, get your keys scanned at their offices, they’ll then add a […]
After the The Shoulder Poke by Volkswagen Side Assist, it’s time to take a look to three creative moves by the famous german car manufacturer in using YouTube pre-roll ads. Volkswagen New Beetle Automatic Skip Ad: You know this moment when you want to watch a YouTube video but you need to watch an ad before and […]
UNICEF Sweden recently released its latest ad to raise funds for their children polio vaccination campaign. This spot reminds us, that liking the NGO’s Facebook page does not save live and that even if the page is expected to reach 200,000 likes this summer, it does not necessarily mean that the poor kids in the […]
You all know the classic shoulder poke joke, when you tap someone’s opposite shoulder and act as if it wasn’t you. Well, Volkswagen Spain used this joke to promote the efficiency of their Side Assist cars feature. The Side Assist feature consist of a flash light on the car’s side mirrors that blinks when you […]
Murad Osmann, executive producer at Hype Production in Moscow, documents his trips around the world on Instagram as many of us would do except that he created a concept that made his pictures far more interesting. In his series “Follow Me”, Osmann posts snapshots of his girlfriend leading him by the hand in many cities […]
The JR Express 