Zomato is a social network for foodies. You can look for restaurants around you by category, follow other foodies and share you personal “food diary”. It’s a bit like Foursquare with a focus on food only. They recently released there latest campaign in which they identify two kinds of people in the world. It’s a series of creative and beautifully designed visuals that you can check below.

I don’t know exactly what is the marketing objective behind this campaign but, I think there is something missing here: When I saw the ads I really liked the idea and thus enjoyed checking each and every visual of the series. Then I realised I have no idea who is Zomato and what they do. I could see that it is something related to food but couldn’t understand what is this brand about. So unless they believe they have a strong brand awareness, I think they could’ve added something about that. Maybe simply adding their motto “Discover great places to eat around you” would’ve made a considerable difference. They placed explanatory sentences in few designs like the dining table one so maybe they could’ve done the same for all of them…