Nivea Sun Alarm App

You know this feeling when you wake up early to spend your day on the beach and it turns out the weather is not sunny enough? Looking back and thinking “Meh, I could’ve slept more!”. Nivea Sun Alarm finally brings an end to that by featuring different alarm times depending on the weather. Developed by AgênciaClick Isobar (Brazil), […]

BIC 4 Colours Feature

The BIC 4-Color ballpoint pen is definitely a classic in the world of school supplies. Many of you owned at some point or still owns a BIC 4-Color pen but, have you ever wondered what was going on inside? I’m sure you did! In their latest campaign, set to be launched on March 4th, BIC […]

Facebook Like

The Facebook Pages Terms & Conditions for promotions administration were updated on August 27th, 2013. Click here to check the updated version. I can still see some competitions running on Facebook pages in which the voting mechanisms is the like feature. The most common example is photo competitions: “The picture with the highest number of […]

Mc Do Burger Feature

Why Does McDonald’s Burgers Look Different In Ads Than In Store? The answer is brought to you in the video below by Hope Bagozzi, Director of Marketing at McDonald’s Canada. This is part of an interesting PR approach by the famous fast food chain entitled Your Questions through which anyone can send a question to […]

Missed Call Touch Feature

“Missed Calls” have so many uses within the Lebanese community, and it is still used today on a smaller scale thanks to the availability of free instant messaging applications like Whatsapp, BBM and iMessage. In the latest Touch Lebanon campaign, the Lebanese telecom operator officially position “Missed Calls” as outdated by associating it with 192os […]

Nivea Stress Test

Have you ever witnessed a manhunt? What if you were the one being hunted? The latest Nivea campaign, Nivea StressTest, consist of a creative candid camera operation at Hamburg’s airport: “People waiting in an airport lounge, set up by their friends, each discovered that they were at the centre of an extensive manhunt, on the […]

Oreo: Cookie or cream? Which part is the best? An Oreo lover would definitely know this debate and probably been part of it at least once! . The latest Oreo campaign is all based on the “Cookie Or Cream” creative idea and, It all started last week, when they launched their “Whisper Fight” commercial during […]

Sand Glass Feature

Thanva Tivawong, a Thai designer, created a new LED hourglass design for traffic lights. Based on the same basic concept of worldwide traffic lights, this new design project entitled “Sand Glass” uses a more time-detailed approach. Do you like “Sand Glass”? Is there any negative factors related to the hourglass design you would think about? […]