Few days ago, Nissan Lebanon launched its latest campaign entitled “Suggest An Arrest”. On March 2nd 2013, the “Nissan Police” squad raided Uruguay street popular for its bars and nightlife activity to bust suspected drunk drivers. They randomly spotted suspects in bars, made them go through funny drinking tests (Dancing Gangnam style following a straight […]
The fake Aston Martin ad has been removed following the request of Playboy as they are the copyright owners of the picture used in the visual. (17/09/2013) The above print ad, originally including the Aston Martin logo, has been circulating online in the past few days. However, what many people don’t know is that this […]
The BIC 4-Color ballpoint pen is definitely a classic in the world of school supplies. Many of you owned at some point or still owns a BIC 4-Color pen but, have you ever wondered what was going on inside? I’m sure you did! In their latest campaign, set to be launched on March 4th, BIC […]
The Facebook Pages Terms & Conditions for promotions administration were updated on August 27th, 2013. Click here to check the updated version. I can still see some competitions running on Facebook pages in which the voting mechanisms is the like feature. The most common example is photo competitions: “The picture with the highest number of […]
Why Does McDonald’s Burgers Look Different In Ads Than In Store? The answer is brought to you in the video below by Hope Bagozzi, Director of Marketing at McDonald’s Canada. This is part of an interesting PR approach by the famous fast food chain entitled Your Questions through which anyone can send a question to […]
“Missed Calls” have so many uses within the Lebanese community, and it is still used today on a smaller scale thanks to the availability of free instant messaging applications like Whatsapp, BBM and iMessage. In the latest Touch Lebanon campaign, the Lebanese telecom operator officially position “Missed Calls” as outdated by associating it with 192os […]
Have you ever witnessed a manhunt? What if you were the one being hunted? The latest Nivea campaign, Nivea StressTest, consist of a creative candid camera operation at Hamburg’s airport: “People waiting in an airport lounge, set up by their friends, each discovered that they were at the centre of an extensive manhunt, on the […]
Oreo: Cookie or cream? Which part is the best? An Oreo lover would definitely know this debate and probably been part of it at least once! . The latest Oreo campaign is all based on the “Cookie Or Cream” creative idea and, It all started last week, when they launched their “Whisper Fight” commercial during […]
Khoury Home, one of the biggest retail store in Lebanon, launched its latest marketing campaign to promote their latest credit payment offer: They opted for the viral marketing advertisement. A video entitled “Mashkal at Khoury Home” (Arabic translation for “Fight”) was published today, February 6th, on YouTube. The plot-line is simple and reflects the local […]
CREDITS TO: BEIRUT/NTSC It seems like the Buzz Energy Drink campaign was inspired by the Mello Yello “Smooth” ads… . . I know some of you may want to know which agency is behind the Buzz campaign: It seems that there are no agencies involved, the campaign was “created” by freelance creative director Nathalie Masri.
The JR Express 