After the “selfie” picture of the pope went viral, it is now the turn of the latest LG prank/ad. To promote the impressive HD quality of its Ultra HD TV, LG “pranked” job applicants in Chile attending interviews by replacing a window with the TV. The actual cityscape view was streamed on TV except that […]
To promote their latest Motion Sync vacuum cleaner, Samsung Home Appliances focused on the product’s smoothness in movement. A (cute) baby plays the sherif and chases Motion Sync after it had “rudely” woke him up. Entertainment, cuteness and babies are great ingredients to make a video buzz and I guess that’s what Samsung is counting […]
Some celebrities around the world are charging businesses an impressive amount of money as a fee for promoting them via a 140-character tweet! Huffington Post released an interesting infographic in May 2013 entitled “How Much do Stars Get Paid To Tweet?”. Numbers are huge and it is not always proportional to the followers numbers: For […]
The famous American fast-food chain, McDonald’s, just released a brand-free campaign in France by TBWA. A series of mouth-watering close-up shots for outdoors and print ads, features the one and only Big Mac, golden fries, Filet-o-Fish and creamy sundae. And the brand is so strong and iconic, they don’t even need to show their logo […]
MINI Mexico decided to launch an awareness campaign targeting Mexican women to refrain them from applying make up while driving. They placed airbags behind soap dispensers in women’s restrooms and I let you imagine what happens when someone get in to put some make up. The idea is fun but may be extremely dangerous because […]
After the The Shoulder Poke by Volkswagen Side Assist, it’s time to take a look to three creative moves by the famous german car manufacturer in using YouTube pre-roll ads. Volkswagen New Beetle Automatic Skip Ad: You know this moment when you want to watch a YouTube video but you need to watch an ad before and […]
UNICEF Sweden recently released its latest ad to raise funds for their children polio vaccination campaign. This spot reminds us, that liking the NGO’s Facebook page does not save live and that even if the page is expected to reach 200,000 likes this summer, it does not necessarily mean that the poor kids in the […]
In the past few days, the new Evian ad, Baby&Me, has been going viral on social networks reaching more than 12 million views in only four days. However, it seems like the baby reflection concept of the ad made by the agency BETC is very similar to a spot made in 2012 by GREY Tunis […]
When discussing how harmful smoking can be, many smokers give this excuse of being “Social Smokers”, as if smoking only in social environment is less dangerous for your health. The Ontario Ministry of Health just launched its latest campaign “Quit The Denial”: A public service announcement (PSA) campaign by BBDO Toronto aiming at social smokers. […]
The fake Aston Martin ad has been removed following the request of Playboy as they are the copyright owners of the picture used in the visual. (17/09/2013) The above print ad, originally including the Aston Martin logo, has been circulating online in the past few days. However, what many people don’t know is that this […]
The JR Express 